Buyers are now spending more time shopping from a device than within physical stores. I want to demystify listing on Amazon so you can expand sales to the eCommerce marketplace giant.
I covered some quick details about setting up your account in Ch 8: Listing on eBay that I’ll mention here because you can use the same specifics:
- Create an email address for your online selling (Go to Gmail and create a new email specific for this business)
- Suggested: Setup a bank account just for online selling
- Go to Amazon Seller Account and scroll down to find Sell as an Individual. If you select Sell as a Professional, you have to pay $39.99 monthly for your Professional Sellers Account.
- Sync your bank account with your Amazon account
- Once you do this, you’re ready to start selling on Amazon
Categories That Require Approval
Some item categories require approval to list in. This includes auto parts, beauty, clothing, collectibles, jewelry, shoes and the list continues to grow as Amazon monitors their sellers. What doesn’t require approval? Consumer electronics, home and garden, musical instruments, office products, outdoor, sporting gear and tools. See the full list here. If you need to list in an approval required category, you will have to Sell as a Professional so you can gain approval. There are other requirements to obtain approval but each category may very with the requirements.
List on Amazon
Log into Amazon Seller Central to start listing. At the top, hover over Inventory and then click Add a Product.
From the Add a Product page, you can search for an existing item in the Amazon catalog. This is the quickest way to LIST an item but possibly not the best way to SELL the item. If you choose to sell your item under your own product listing, take a look at Advanced Amazon Listing with a UPC (coming soon).
For this example, I’ll type big mouth donut pool float in the search which results in 15 options. Click Sell Yours on the item that matches the image and UPC. If you don’t see the exact item, you will have to Create a New Product Listing.
Next is adding an internal SKU. If you’re not selling many things, you can make your SKU be DONUT. If you are selling hundreds of items, it’s good to create intelligent SKUs so you can easily find items on the shelves or look at orders and know exactly what it is. To create an intelligent SKU, a suggestion would be to make a 2 digit vendor code, indicating where I get my products. Then the vendor’s product ID, sometimes the same ID used between multiple vendors, and then the variation (color, size, etc). In this case, if my vendor is Pool Floats Inc, the product ID is 512 and the color is pink, my SKU would be PF-512-PINK. This way any employee would know the vendor, possibly the item type but definitely the variation. This helps when shipping products to prevent shipping the wrong one.
Select the condition that best matches your item. If it’s not New, the more honest you are with the condition the less likely someone may return it. Don’t add Flawless Supreme Condition in the notes if it’s not true.
Enter your price and keep in mind that the shipping amount will be added to this too. So if your price is $20 and shipping is $4.99, buyers will see $24.99.
The next optional section is to create a buzz on your products by adding a sale price to it.
The two fields in this section you need to focus on is Quantity and Fulfillment Latency. Only add the quantity you can ship within the shipping time. If you place an order with your vendor and it takes 2 weeks to receive them, possibly wait to add the quantity until you have them in stock.
Fulfillment Latency is another name for Handling Time. From the time the buyer places the order, how long until you ship it? That’s the question here.
The next section provides additional things that aren’t necessary to focus on.
Last is selecting whether you want to ship the item yourself, or if you want to send the item(s) to Amazon to ship for you. This is called Amazon FBA (Fulfillment by Amazon). There are added fees to sell this way, but there are benefits that I’ll cover in Advanced Amazon FBA Selling (coming soon).
After posting your item, it is not instant like eBay so check back in 30 minutes to see your item posted. When you go to the product in Amazon, click on the link “# New from $” like in this image below:
The sellers are displayed in order of lowest to highest price.
This post is tenth in the series of 2016 Online Selling Guide.