Ch 1: Introduction
When I look around my home, I see the Sims icon of a dollar sign above everything. All items have an online value, but it’s a matter of determining which marketplace is best for each type of item. There are two things that hold people back from selling online and that’s not knowing where to sell items and how to ship them. In the mobile device era, anyone has the capability of selling online. There are absolutely no limitations except the knowledge of how to do it.
I started buying on eBay in 2003 and then started selling the next year. Clothing is a good gateway to listing because it’s easy to ship and people generally know their sizes in mainstream name brands. I started working for an eBay drop-off store in 2004. Think 40-year old virgin. It was the exact same setup where you couldn’t buy anything in the store but would have to buy on eBay. I listed between 100-200 different types of items per week, researching what items were, how to best describe them, what to photograph and the eBay value (not sentimental value) of the item. In 2006, the store franchised and I was in charge of training stores nationwide to replicate the processes done in our store. On the side, I would go to estate sales just to buy items and resell them. A decade later, I’ve added Amazon, Etsy, Craigslist and eCommerce websites to my knowledge base.
Breakdown Of Selling
For the sake of easily determining the best place to start research of an item, I’ll break them down into categories first. Then I’ll deliver deeper explanations of these categories: high value name brand, high value non-name brand, electronics, automotive, handmade crafts, antiques.
The primary task of selling online is assessing whether the item is worth your time to sell or will it end up being a wash after the marketplaces fees and shipping the item. Then we will go deeper into the basis of each marketplace, describing the item, taking photos, assessing shipping amounts and shipping the item. For those that become addicted to selling I’ll go into creating online storefronts, storing inventory, stocking shipping supplies, using Amazon FBA (Fulfilled By Amazon), creating a following for your store and then making the process scalable.
Ch 2: Marketplaces
Ch 3: Item Categories
Ch 4: Prepping Items to Ship (determining shipping amount)
Ch 5: Describing Items
Ch 6: Pricing Items
Ch 7: Photographing Items
Ch 8: Listing on eBay
Ch 9: Listing on Craigslist
Ch 10: Listing on Amazon
Ch 11: Listing on Etsy
Ch 12: Shipping Items
Ch 13: Customer Interaction
Ch 14: Creating Storefronts and Branding
This post is first in the series of 2016 Online Selling Guide