Ch 2: Marketplaces
If you are completely new to selling online, not to worry. I’ll give you the full breakdown of 10 different marketplaces being used in 2016.
eBay – This marketplace is well known by sellers and buyers since 2000. It is very established for all types of items but the primary focus is name brand items and sometimes hard to find items but not so much for handmade items.
Amazon – Starting out as only media, now you can sell nearly anything on Amazon but you have to be approved to sell in certain categories. You cannot simply list everything on here, but if you have a niche type of products, you might want to expand to this marketplace.
Etsy – Currently the most well known handmade marketplace in the United States. Sell your own clothing, jewelry and crafts while creating a social atmosphere of favoriting items, grouping items and
Amazon Handmade – Newly touted as the competitor for Etsy, Amazon Handmade is still gaining sellers before it gets buyers.
DaWanda – Focusing on handmade items as well but not as well known yet.
Alibaba – More than a marketplace, it is bigger in Asia than eBay and Amazon combined. Also has Aliexpress and other sites that are only in Chinese.
Bonanza – Another trying to become the biggest eBay competitor, featuring tools to import your existing eBay and Amazon listings to reduce time spent on listing your inventory
Craigslist – This is more of a classifieds where you’re not making a sale until you see someone in person and receive cash. This is only advertising items and takes more effort to keep your listings towards the top of the search.
Oodle – A competitor of Craigslist, this is similar in the sense that it is local classifieds.
GoAntiques – If you are selling antiques, I would suggest both eBay and GoAntiques.
Anyone can list online but without knowing what trips the marketplace search algorithm, you could be missing out on sales.
eBay search results are a product of their Best Match algorithm. After you search a term or drill down by category, eBay displays Best Match first, not Ending Soonest or other results. You can change the view but most buyers don’t think about this refinement. So, what makes items appear higher on Best Match results?
- Titles allow for 80 characters, so don’t just enter three words when you can be much more descriptive with your title. Also, refrain from using words or characters to make your title stand out differently. An example is “LQQK”. eBay could be penalizing your listing due to certain attention-grabbing words.
- Free Shipping. That’s not a term that sellers like to hear but it’s absolutely a word buyers are looking for. Your listing ranks higher when you don’t charge for shipping. Another step would be shipping Priority.
- Large, clear photos. The only one that eBay sees are images over 1000px.
Amazon is a bit different where they have what’s called the Buy Box. Pretty much when you find an item you’re looking for, if you click Buy you’re buying the item from the seller who obtained the status of the Buy Box while there could be 20 other sellers. Having a full title, description, 5 bullet points, cheapest price, brand, condition, UPC entered, weight entered, free shipping, fast shipping time, larger images and detailed search terms can get you closer to obtaining the Buy Box status but Amazon’s Buy Box status could be a blog post all by itself.
eBay, Amazon and Etsy all have mobile apps so you can list and manage your inventory online, but with these easy-to-use tools your could be foregoing best practices by skipping steps or missing important information.
There are hundreds of marketplaces people have heard about. But the real question is which marketplaces are people buying from. The main staples are eBay, Amazon, Etsy and Craigslist but that doesn’t mean you should put all of your eggs in the mainstream basket.
This post is second in the series of 2016 Online Selling Guide